The Sweet Spot for Performance

Posted by Siobhan Hitchmough

If you set the bar too low, it’s not worth doing. If you set the bar too high, it’s unrealistic. If you set the bar comfortably where people know they can do it, it becomes a mundane chore. If you set the bar uncomfortably high where people believe they can do it with some hard […]

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Same Soap. Different Products.

Posted by Siobhan Hitchmough

When a company makes artisan soaps and sells them individually, they have their 1st product. When they cut the soap in half, repackage it, and call it a “Traveller’s Pack”, they have their 2nd product. When they cut the soap into the shape of little animals and call it a “Kid’s Fun Size”, they have […]

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Sell Something Bigger

Posted by Siobhan Hitchmough

Ikea doesn’t sell furniture.  It sells what your home could look like. Starbucks doesn’t sell coffee.  It sells a little indulgence in your busy life. State Farm doesn’t sell insurance.  It sells the comfort of knowing that you and your loved ones are covered. Don’t sell stuff.  Sell aspirations.

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Art as an Advantage

Posted by Siobhan Hitchmough

How is art important to your business? If you ask this question to most business people, chances are you’ll be given a blank look. What is art anyways?  From Wikipedia, “art is the process or product of deliberately arranging elements in a way that appeals to the senses or emotions.”  The critical piece here is […]

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Give a Man a Fish…

Posted by Siobhan Hitchmough

Have you heard about Kiva? Kiva is a non-profit organization that facilitates micro-lending to entrepreneurs in developing countries. The idea is to provide qualified people with money they need to start a business.  This way, they can make a living, create jobs, and improve lives through a sustainable mean.  When the loan money has been […]

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